Spending for Christmas is at the highest rate but this will not last long


For now, Americans have been buying anything and everything for Christmas from the latest technology to the latest fashion trends. Growth of online shopping has increased at an instant rate and over a hundred billion dollars were spent since November 1st. Retailers are chasing customers in new ways; such as: WalMart and Target investing in tools which speed up the consumer waiting lines and rolling out a massive online pickup at thousands of stores. Amazon has also offered free shipping worldwide on all holiday orders. The retail sales have increased by 4.2 per cent but the shares of retailers (Tiffany’s, Target and more) have hit a huge drop in recent weeks as costs rise.
Cracks have emerged in China, where the trade war with the United States has damaged the country's economy. The dollar has strengthened against the Yuan in recent months, making US products more expensive for Chinese consumers.

China and the US came to an agreement for a temporary truce but obviously investors are still worried about higher tariffs on clothing, furniture and technology. If this trade war with China escalates retailers will be forced to increase prices as the tariffs were said to rise to 25 per cent. Only a few huge retailers like Amazon will be able to negotiate lower prices with suppliers. Rising interest rates could also stop consumers buying things that are not really needed and focus more on paying rent and car loans as they will end up having to pay more.

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